The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He battled to make payments in the depths of the Great Depression, but the small prototypes he had made of things like ironing panels and ladders had wonderful potential when children’s toys. He named the corporation https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ Lego after two Danish words and phrases, leg and godt, that means “play very well. ”
In 1958, he invented the iconic seglar brick with pontoons inside which makes it interlock to lego items. This cutting edge innovation changed distinguishly the company and allowed this to develop at an astonishing pace.
By the 1960s, Profano had widened its intercontinental reach and began developing toys beneath license in North America by using a arrangement with luggage company Samsonite. The company also commenced selling models with all the bits necessary to build a certain model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Community (later has been renowned Seglar City), and FabuLand.
In the early 1970s, Lego took a remarkable step forward with its introduction of Lego shapes that experienced movable arms and legs. The company as well began applying more plastic and discover larger obstructs for youngsters, a lines called Duplo. In the eighties, Lego’s revenue grew at an extraordinary rate of ten percent each year, despite overall gadget industry sales growth slowing.
Today, Seglar is a substantial global business with income of more than $5. almost eight billion and one of the most coveted brands in the world, ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less like a ruthlessly commercial giant plus more like an previous family friend.
